Sort

Logo & Brand Identity Design

Brand Identity for an administrative and business support consultant who works to help businesses develop internal systems to keep their businesses organized and running smoothly.

Date

March 2025

Client Location

Grand Rapids, MI

Deliverables

Custom Logo & Brand Identity with Branding Guide, Boilerplate Language & Marketing Strategy Guide, Social Media Assets, Business Cards, Flyers, Rack Cards, Custom Invoice, Email Signature, Custom Canva Templates

About the Client

Sort, LLC, led by Shalonda Ross, is a virtual assistant firm dedicated to empowering small businesses and organizations. The firm provides tailored administrative support for clients who may not have the capacity to hire full-time staff but still require the expertise and dedication of a trusted partner invested in their success.

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The goal of this brand design project was to create a visual identity and messaging framework that fully embodied Sort, LLC’s core values and connected authentically with its target audience. The brand was designed to reflect Sort’s holistic, client-centered approach to virtual assistance—positioning the company as more than just an administrative service.

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The result is a clean, modern, and grounded brand identity that communicates Sort, LLC’s commitment to trust, partnership, and long-term client relationships. From messaging to visuals, every element now reinforces the company’s identity as a grassroots business deeply invested in the growth and success of those it serves.