Inner Fitness Counseling & Wellness
Logo, Brand Identity & Website Design
Brand Identity and responsive website for a mental health, fitness and wellness practice that works to provide clients with a safe space for encouragement, healing, empowerment, and motivation.
Date
February 2025
Client Location
Grand Rapids, MI
Deliverables
Custom Logo & Brand Identity with Branding Guide, 5-page Responsive Website, Boilerplate Language & Marketing Strategy Guide, Social Media Assets, Business Cards, Flyers, Rack Cards, Banner, Outdoor Signage, Email Signature, Custom Canva Templates
About the Client
Inner Fitness Counseling & Wellness is a holistic wellness center founded by Valarie James, LMSW, MPH, EMDR-trained therapist and certified personal trainer. The practice integrates mental health therapy, fitness, yoga, Reiki, and nutrition to support clients in building lasting inner and outer transformation. The center serves BIPOC, LGBTQIA+ individuals, women, and couples in a safe and inclusive environment.
The goal of this project was to create a cohesive, professional brand identity for Inner Fitness Counseling and Wellness. Centered on the mission of creating a safe space for healing, empowerment, and motivation, the design reflects the core values of the practice.
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